For our retailers and wholesalers
Ethylene Production and Sensitivity: Low
Shelf Life: 14 days
Brooks Availability: June – December
Brooks Origin: South Florida
Storage: optimum 50°F
Humidity: 85% – 95%
Snack, salads and drinks
- This wild looking fruit is a “cart” stopper. Large displays are not necessary to build interest.
- If dragonfruit is new to your customers, start with small displays to highlight how the fruit is enjoyed. But don’t stop with a display in the tropical aisle, add dragonfruit to any lunchbox, fruit salad, snacks and smoothie displays.
Show what the consumer needs to know (in priority order)
- Dragonfruit is also known as pitaya.
- It has has a light tropical flavor with easy-to-eat seeds.
- Brooks’ dragonfruit are grown in Southern Florida. Show the “Fresh from Florida” logo whenever possible.
- Slice in half to enjoy with a spoon or chop to add to a salad. Scoop out the insides for a great slushy drink.
- Take care handling red dragonfruit. It can stain.
- Dragonfruit is a good source of
- Vitamin C
- Red-flesh dragon fruit gets its color from lycopene
- More about dragonfruit nutrition,
Sizes: small, medium, large and jumbo
Case counts: varies
Net box weight: 10#
Pallet count: 145
- Don’t stack high, this fruit softens as it ripens.
- No misters, keep dragonfruit dry.
- Dragonfruit stays “on hold” at 45ºF.
- Stem-end down displays work best.