Merchandising passionfruit

Ethylene Production and Sensitivity: High
Shelf Life: 14 days
Brooks Availability: Mostly year-round
Brooks Origin: South Florida
Storage: 42° – 50°F
Humidity: 85% – 95%

Match how passionfruit is enjoyed

  1. Passionfruit is enjoyed in many different ways. Think small and many. Display small baskets of passionfruit with other fruits, veggies and food that passionfruit compliments.
  2. The aroma of passionfruit will often drive first timers to buy. Build displays with aroma considered.
  3. Topping yogurt is often the first way this fruit’s enjoyed. A bin near the yogurt aisle builds sales.
  4.  Passionfruit is a favorite topping on salads both fruit and lettuce. Let passionfruit play a part in any salad display.
  5. Topping veggies either with raw or cooked passionfruit is a great way to get veggies eaten and enjoyed. Broccoli and Cauliflower need the help, it’s passionfruit to the rescue.
  6. Cooking shows are highlighting passionfruit in delicious addition to cooked entrees and baked goods. In-store demos sparkle with a passionfruit added.
  7. Let’s drink to this, passionfruit is often stirred into cold drinks like iced tea, lemonade and cocktails. Passionfruit is also enjoyed blended as a juice. And lets not forget smoothies. Any displays highlighting drinks should have a place for this fruit.


passionfruit displays

See photos of displays

See photos of displays….

Show what the consumer needs to know (in priority order)

  1. Passionfruit has a tropical flavor that’s both sweet and tart.
  2. Wrinkling means passionfruit is ripening. Adding “Wrinkled when ripe” says it all.
  3. Brooks’ passionfruit are grown in Southern Florida. Show the “Fresh from Florida” logo whenever possible.
  4. Top ways of enjoying passionfruit
    • Enjoy with a spoon
    • Top yogurt
    • Add to teas and smoothies
    • Toss with salads
    • Stir into sauces
  5. Passionfruit nutrition, it’s a good source of
    • Vitamins A and C
    • Copper, phosphorous and iron
    • Fiber (pulp and seeds)
Need to know about passionfruit

Call Brooks for copies

PLU 4397

Case counts: 5,16,18,20,24,28,30,32,36,40,44

Pallet count: 126