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HOMESTEAD, FL
August 14, 2001
Brooks Tropicals will debut SilmCado as its new brand of low-fat Florida avocados at the 2001 PMA in Philadelphia.
Two nutritional programs will be included under the brand. The LiteTM, and Less Fat varieties, which constitute for having lower oil content than the California avocados, will lengthen the season and provide consumers with a healthier, low-fat avocado for a longer period of time. Since the introduction of Brooks LiteTM avocados in 1994, Brooks has increased consumer awareness and profitability through its low-fat claim.
"The new brand will further solidify Brooks’ dedication in providing a low-fat avocado longer than the season usually permits, says Neal Brooks," director of sales and marketing. "It will also diminish confusion between us and the retailer by only having one brand instead of two," Brooks added.
Brooks Tropicals Inc., established in 1928, is Florida’s premier tropical fruit and vegetable supplier servicing major chain stores and wholesalers nationwide.
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