The Packer
June 2005
Brooks Tropicals Inc., Homestead, Fla., has found that "cross-merchandising its SlimCado® reduced-fat avocados with bagged salads works well," says Mary Ostlund, Marketing Director.
And while starfruit continues to be a star in the public eye, it's papayas that the company is focusing on now. "Papayas haven't needed national TV exposure to get consumers' attention," said Bill Brindle, Vice President of Price Strategy.
"Tropical demand is very strong," Brindle said. "We continue to grow our market share every year. You have a growing Hispanic customer base in the U.S., and that's helping."
"Papayas also are perfect for a public that is becoming increasingly aware of the need to eat well and of the nutritional benefits of fresh produce," said Mary Ostlund, the company's Marketing Director.
"There's more of a healthy-eating attitude today, and papayas are extremely healthy," Ostlund said. "They're high in vitamin C, fiber and potassium and low in sodium.
"Sales of the Caribbean Red® papayas that Brooks markets are up 9% from 2004," Brindle said.
Brooks also reports strong demand for its 1-pound Caribbean Sunrise® papayas from Belize and its SlimCado Florida avocados.
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