Excerpts from a Produce Business article by Carol Bareuther in the 1/17 edition.
Think of the word “tropical” and lush exotic climates come to mind. This is exactly the enviroment where tropical fruits and vegetables grow.
Demographic shifts in the U.S.. combined with the majority of shoppers having been exposed to tropiclas on the shelf for serveral years, mean there’s opportunity for sales of these fruits and vegetables to flourish in the future.
“Your consumer isn’t going to buy that many more apples, grapes or bananas to excite any growth curve,” says Mary Ostlund marketing director for Brooks Tropicals. “But they will buy new fruits and veggies to try and to expand their healthy eating habits. Tropicals represent growth, both as a category and as a driver for expanding consumer produce sales.”
“The tropical aisle beckons the consumer to try new, enjoy more fruits. You’ve got mainstreamed tropicals to draw attention, that’s not only pineapple and mangos but papayas and starfruit. Occasionally, reserve an end cap for the tropicals that are mainstreamed include papayas and starfruit.”
“Signage is important. Sometimes a simple photo can do the trick. For example, a solo papaya cut in half and shown with a salad in it. Starfruit sliced says a thousand words. Show a passionfruit cut open with some being spooned on top of a dessert. Dragon fruit shown cut in half with a spoon digging some out. All great signage that will sell.”