Specialties share, possibly steal spotlight at retail

By Melissa Shipman 

Displaying specialties near their more mainstream cousins can be beneficial for the category, although it may steal some spotlight from familiar items.

Mary Ostlund, marketing director for Homestead, Fla.-based Brooks Tropicals Inc., thinks consumers typically choose specialty items in addition to the fruits and vegetables on their weekly grocery lists.

“No one’s giving up what they love. They’re just on the search for new fruits and veggies to enjoy,” she said.