Retail demand growing for Florida avocados

Suppliers of Florida’s green-skinned avocados say retail demand is strong and growing, especially in the Florida market. Retailers in other parts of the country are showing interest in the green-skinned avocados as well, as at this Global Foods Market in Kirkwood, Mo.
Suppliers of Florida’s green-skinned avocados say retail demand is strong and growing, especially in the Florida market. Retailers in other parts of the country are showing interest in the green-skinned avocados as well, as at this Global Foods Market in Kirkwood, Mo.  Photo by Pamela Riemenschneider

HOMESTEAD, Fla. — Shippers and marketers of Florida’s green-skinned avocados are finding high demand in the retail segment and increasing movement in the foodservice sector.

Demand is increasing in supermarkets.

More retailers are diversifying and adding Florida avocados to tropical assortments, said Bill Brindle, vice president of sales for Brooks Tropicals Inc.

“Retailers overall are doing a good job displaying them,” Brindle said.

The addition of Florida fruit helps change the color of the store’s avocado display.

“If you put a Florida avocado next to a hass, it’s nice to break up the dark green of the hass with the lighter-skinned fruit,” said Mary Ostlund, director of marketing. “It makes for nicer displays overall.”

Brooks recommends retailers merchandise the fruit in guacamole displays, next to salad ingredients and even in seafood departments alongside limes and other accompanying items.

The displays have become larger over the years.

Five years ago, retailers may have displayed eight pieces of fruit.

Today, it’s 30 pieces of Florida fruit, Brindle said.