Recipes, holidays can help sell specialties

Mary Ostlund, director of marketing for Homestead, Fla.-based Brooks Tropicals, suggested placing specialties in multiple displays to provide shoppers with usage ideas.

“Tell how to enjoy the fruit by how it’s merchandised,” Ostlund said. “A basket of passion fruit by the yogurt, star fruit in any salad or grilling display. Melon displays are so round — add shape and ideas for fruit salads by adding baskets of star fruit and dragon fruit. Add slices to ready-to-go salads.

“Fruit salad ideas and no-recipe fruit dish ideas should be front and center in both the meat department and deli,” Ostlund said. “Consumers want their ‘dining’ at home to be nutritious. It’s one of the appeals of dinners in a box.”

She said highlighting the appeal of specialties for gatherings can also be helpful.