Marketers get creative with cross-promotions

Excerpts from an article in the 08/10/2012 The Packer written by Jim Offner

Chips, tomatoes, cheese, meats, salad ingredients and condiments are just a few items with which avocados are a natural cross-promotional partner, according to avocado marketing agents.

“Cross-merchandising limes with SlimCados and other avocados will make intuitive sense to the shopper,” she said.

Salsa is becoming an effective cross-merchandising partner, Ostlund said.

Retailers will find a “salsa produce station” can move many items, including avocados, Ostlund said. “It makes a beautiful display with tomatoes and avocados, making a colorful cart stopper,” she said.