Florida expecting another strong year of SlimCados

Bill Brindle, vice president of sales and marketing of Brooks Tropicals along with Peter Leifermann, director of sales reviewing South Florida's upcoming SlimCado crop.

“This year, the deal is expected to be the fourth strong season in a row,” said Bill Brindle. “By having three good years in a row, our customers are lining up and are ready to go. With a fourth great season, we will be able to satisfy their demand for the product.”

While some growers begin light harvesting in mid-May, commercial harvesting normally starts in June with volume building throughout the month until promotable volumes commence in early July.

The SlimCado’s season usually ends in January, but Brooks’ work in developing new varieties has helped extend the season. In five years’ time, SlimCados should be available year-round.

SlimCados are a range of avocado varieties marketed by Brooks that have up to one-half of the fat and one-third fewer calories than the Hass avocado. Branding them as SlimCados informs the consumer about that difference.

SlimCados are an eye-catching way to increase avocado category sales.

“Retailers are expanding their avocado category with Florida’s best. That brings increases not only in SlimCado sales, but it also helps build additional category sales in avocados,” said Mary Ostlund, marketing director.

For optimum results, display them with ingredients for salsas, salads, sandwiches and, of course, guacamole.