Dragon fruit, turmeric, jackfruit among specialty standouts

Specialty produce items heating up lately include Asian vegetables and tropical items, marketers say.

Mary Ostlund, director of marketing for Homestead, Fla.-based Brooks Tropicals, described fruits with some natural theatricality as having enjoyed more attention lately.

“Fruit with descriptive names — passion fruit, dragon fruit and star fruit, for example — are taking the stage,” Ostlund said. “These fruit names sound like they’re trying to tell a story but need someone to take the lead.”