Monthly Archives: August 2012

Fall Tropicals business updates

Excerpts from an article in The Packer published 8/30/2012 written by Tom Burfield Brooks Tropicals adds solo papayas from Brazil Brooks Tropicals Inc., Homestead, Fla., has launched a product and hired a salesman, said Mary Ostlund, director of marketing. The … Continue reading

 

Brooks Tropicals extends season for SlimCado avocados with new varieties

Article written by Rand Green for the August 08, 2012 edition of The Produce News In past years, the season for “SlimCado” brand green-skin Florida avocados from Brooks Tropicals LLC in Homestead, FL, has wound down with the arrival of … Continue reading

 

QR codes gain popularity in social media marketing

Excerpts from an article written by JIm Offner for The Packer, published 08/10/2012 1:47:41 PM With the growth of smart phones and accompanying apps, quick-response codes are starting to fill an important social media marketing role, some avocado marketing agents … Continue reading

 

Green avocado sales grow, but mostly in East

Excerpt from an article in The Packer written by Jim Offner and published 08/10/2012 1:04:30 PM Hass avocados from California, Mexico and Chile control about 95% of the U.S. avocado market, but Florida, with its green-skinned fruit, does have a … Continue reading

 

Marketers get creative with cross-promotions

Excerpts from an article in the 08/10/2012 The Packer written by Jim Offner Chips, tomatoes, cheese, meats, salad ingredients and condiments are just a few items with which avocados are a natural cross-promotional partner, according to avocado marketing agents. “Cross-merchandising … Continue reading