Florida volume rebounds to normal levels

Excerpts from an article in The Packer’s Fall Avocado Marketing section written by Tom Burfield, 8/14/17Y more avocados during the sum mer than any other time of year, according to research from the Hass Avocado Board, Mission Viejo, Calif.

HASS IS BY FAR the most common avocado variety in the U.S., but Florida’s green-skins also have a following.

Here’s good news for green- skin groupies this season: Volume that was as much as 20% to 30% last year is back to normal.

This year, Florida’s avocado grow- ers are expected to ship 1 million bushels of their fruit compared to 863,000 bushels in 2016, according to an estimate from Brooks Tropicals Inc., Homestead, Fla.

Florida avocado volume peaked during the third week of July, said Mary Ostlund, director of market- ing for Brooks Tropicals.

But that doesn’t mean supplies are dwindling.

“We still have really good volumes through the fall,” she said, including ample supplies for the holidays.

The Florida harvest began in late May and should continue to February.

“Quality and volumes have been great,” Ostlund said. “It was time to get back to normal.”

Mary Ostlund, director of marketing for Brooks Tropicals, says Florida harvests should continue to February.

 

Ostlund said Florida avocados often are twice the size of hass av- ocados and half the fat and calorie content.

 

 

Avocado toast is no overnight sensation

Excerpt from an article written by Tom Burfield for the Fall Avocado Marketing Section in the Packer, 8/14/17

Mary Ostlund, director of marketing for Brooks Tropicals Inc., Home- stead, Fla., recently put out a promotional flyer titled “Avocado Toast — Millennial Fad or Trend,” and placed a digital trade ad stating, “Avocado toast is becoming the breakfast of millennials.” P

 

Industry toastmasters share their recipe favorites

Excerpt from an article in the Fall Avocado marketing section written by Tom Burfield 8/14/17

Mary Ostlund, director of marketing for Brooks Tropicals Inc., Homestead, Fla., said most people just mash an avoca- do, add a bit of salt and spread it on toast.

Some add a dash of lime, and others just spread on last night’s guacamole.

 

Strong fall avocado season anticipated

Excerpts from The Packer article written by By Tom Burfield

In Florida, where Homestead-based Brooks Tropicals Inc. grows its green skin Slimcados, “everything looks good,” Mary Ostlund, director of marketing, said as the first month of harvesting kicked off in July.

The season started about a month later than usual because of a wet winter, she said, and fruit was a bit smaller than usual.

 

Brooks Tropicals keeping up with rising demand

Article in the 8/7/17 Produce News